Hi, I’m Michelle Chiu


Senior product designer at PayPal, freelance design lead with 7 YoE, and beauty/fashion events creative strategist. Previously, I’ve designed at Coinbase, Meta Creative X, MongoDB, and partnered with brands such as Four Seasons, Marie Claire, and Mejuri. My work has reached ~3B+ users globally and contributed to ~$50M+ in funding and revenue.

Resumé  |  LinkedIn  |  Twitter  |  Are.na |  Medium

Clients/Experience: Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Four Seasons, Frog Design, Gensmo, Instagram, Kleiner Perkins, Kodely, Marie Claire, Marie Claire Arabia, Megapot, Mejuri, Meta Creative X, MongoDB, Peanie, Pistachio, Prism, Rarible, Rubi, Shibuya, Wish, Youvoya

Awards, Recognition, & Other Highlights:
Adobe Design Achievement Awards Recipient [Link]
Bestfolios Editor’s Pick Featured Site
Cartier x RedBoxMe Invited Community Member [Link]
Design Nation Conference Selected Attendee [Link]
EDGE NYFW Content Studio Manager [Link]
Emboldly (Nonprofit) NYC Events Lead [Link]
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Four Seasons Styling Assistant [Link]
Girls Into VC Fellow & Former Newsletter Editor [Link]
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant [Link]
Interior New York Fashion Week Intern [Link]
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Kleiner Perkins Engineering Fellow [Link]
Marie Claire Arabia Photography Assistant [Link]
Medium Top Writer in Design (225K+ views) [Link]
Mejuri Brand Ambassador (4 yrs) [Link]
Mercury Spheres Scholarship Recipient [Link]
Monday Girl Social Club Community Member [Link]
Rarible Ex-Editorial Writer (front-page feature [Link]
Slow Ventures Design & AI Dinner Invited Guest [Link]
TechCrunch Disrupt Scholarship Attendee [Link]
The Council Angel Investing Community Member [Link]
Unsplash Featured Photographer (5.8M+ views)
Wall of Portfolios Editor’s Pick Featured Website [Link]
Women’s Creatives Dinner Inaugural Guest [Link]

PayPal


Global fintech company with 430M+ active accounts, 26B payment transactions, and $1.6T total payment value helping users make online purchases, send money to others, and receive payments. The platform supports 100+ currencies and allows users to link bank accounts, credit cards, or debit cards for fast, digital transactions.

As a Sr. Product Designer on the Merchant Ads team, I spearheaded 0-> 1 design of a new ads campaign manager platform enabling ~200K+ SMBs to drive new customer acquisition and monetize assets within our merchant portal. Our platform is powered by the data of billions of real-time transactions and puts businesses’ brands in front of millions of people with a suite of personalized ad solutions, embedded seamlessly across engagement.

AI Tools
Interaction Design
Mobile Design
Product Design
User Research
Visual Design
Web Design


Gensmo (NDA)


World’s first AI fashion agent helping 500K+ users deliver hyper-personalized style recommendations, virtual try-ons, and immersive visual inspiration with access to 100M+ shoppable items on its app founded by Dr. Ning Hu. In June 2025, the company secured $60M+ in seed funding—one of the largest early-stage investments in fashion AI to-date.

I partnered with the team to identify usability gaps and design improvements across onboarding, AI-powered avatar outfit try-ons, search, and notifications. I also led user testing workshops with fashion-forward users to validate key hypotheses on app designs and our product roadmap.

Our goal was to elevate Gensmo’s vision of style discovery through advanced AI, trend foresight, and celebration of self-expression. Gensmo’s CEO, Dr. Ning Hu, holds a Ph.D. in AI from Carnegie Mellon University, formerly served as a Group VP at Alibaba, and led engineering for Google’s mobile search teams.

AI Tools
Brand Identity
Creative Direction
Design Systems
Interaction Design
Mobile Design
Product Design
Product Strategy
User Research & Testing
Visual Design


Beauty & Fashion Campaigns, Events, and Projects


I’ve produced projects across content creation, editorial writing, event production, fashion styling, interior design, and photography. I’ve hosted, collaborated with, and/or attended events by the following brands:
Arête (invited event attendee)
bareMinerals (event partner)
Brandon Maxwell (stand-in model)
Bureau Betak (stand-in model)
Carolina Herrera (stand-in model, event attendee)
Delvaux (event attendee)
Dossier (event partner)
Four Seasons (styling assistant)
Hanni Bodycare (event attendee)
Interior (NYFW intern)
Into the Gloss (event attendee)
Ivy Swimwear (invited event attendee)
Lingerie Francais (show intern)
Marie Claire Arabia (photography assistant)
Mejuri (brand ambassador)
MERIT (event attendee)
Monday Girl (event attendee)
NY Swim Week (invited event attendee)
Oceanus (invited event attendee)
Pickle (invited event attendee and giveaway winner)
Poolsuite (invited event attendee)
Randi Rahm (showroom assistant)
Ralph Lauren (invited event attendee)
Roster Radio (selected event guest)
Threads of Tech (content studio manager)
Tory Burch (stand-in model)
True Beauty Ventures (event attendee)
Vogue Club (invited event attendee)

Megapot (NDA)


World’s largest onchain jackpot where users can purchase $1 ticket to win $1M+ with $100M+ in drawings. The team has raised ~$5M in seed funding backed by Coinbase Ventures and Press Start Capital.

I consulted with the team on-site in San Francisco on brand and product design improvements that could be made to increase ticket sale volume, generate global trust and loyalty from users, and appeal to both crypto-beginner and crypto-savvy audiences. The main touchpoints included Megapot mini apps on Base, Farcaster, and Worldcoin as well as our cross-platform web application.

The team has Tier 1 crypto investors, including founders of the world’s largest iGaming brands and protocols. Additionally, the founder and operators on the team include alumni from Uniswap Labs and ZKP2P.

AI Tools
Brand Identity
Creative Direction
Interaction Design
Logo Design
Marketing
Motion Design
Product Design
UX Strategy
Visual Design
Web Design

Cherry Pick (NDA)


Shopping application tackling the $119B+ vintage fashion industry by enabling secondhand fashion discovery across aggregate resale marketplaces. The application allows users to easily shop vintage fashion from top marketplaces like Vestiaire Collective, eBay, Depop, Poshmark, etc.

I spearheaded a cross-platform user experience that embodied a minimal feature set, an invite-only launch for a premium experience, and an external marketplace integration to redirect users to original retailers across clear user journeys and flows.

The new branding infused values of delight & playfulness, warm approachability, and universal trust—delivering a focused second-hand fashion discovery and purchasing experience to replicate the joy of finding thrifted gems in physical stores via a digital experience.

AI Tools
Brand Identity
Content Design
Creative Direction
Design Systems
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Product Strategy
Visual Design
Web Design


Axiom


Private dashboard and public explorer interface that enables developers to use zero-knowledge proofs to scale smart contract applications. 

The team has raised $20M Series A round led by Paradigm and Standard Crypto and includes a former professor at UChicago Statistics who founded a HFT startup from inception to profitable trading; alums of Applied Intuition, Coinbase, Color, Neon, Google, Perplexity; and winners of international olympiads in computing, math, and physics.
I designed a new interface where users could:
  • Register programs for ZK verification
  • Generate ZK proofs for programs with specified inputs
  • View artifacts produced by programs
  • View data generated by proofs
  • Track performance of programs
  • Publicly publish programs, profiles, and jobs for others to see in a public dashboard

I worked with Axiom’s co-founders and engineers to sketch, wireframe, ideate, refine, finalize, and transfer high-fidelity designs for implementation. 

Design Systems
Interaction Design
Product Design
Web Design
Visual Design

ARI (NDA)


AI personal styling platform focused on the future of human self-expression founded by Lior Cole (global IMG model and AI engineer featured in BBC, Fast Company, Loewe, Louis Vuitton, Proenza Schouler, Vogue, etc). As a recognized voice in AI and fashion, Lior has also spoken at Christie’s Art + Tech Summit, Cornell, Harvard, NYFW, NYU, and SXSW as a guest lecturer, keynote speaker, and panelist.

I helped ARI articulate its unique brand market position to attract and support new partnerships through visual storytelling—culminating in a slidedeck with graphic animations illustrating our mission. This project was completed in partnership with Manya Jain (co-founder of Threads of Tech) and Lior through storyboarding and iterative design cycles.

AI Tools
Communication Design
Deck Design
Motion Design
Visual Design

Daimo


Native mobile app that enables users to send and receive USDC worldwide on their own private keys. Investors include Vitalik Buterin (co-founder of Ethereum), Dan Romero (co-founder of Farcaster), and early operators at Coinbase, Ethereum Foundation, Optimism, etc.

As the founding designer and Head of Design, I led 0-1 branding, design systems, logo conceptualization, product design, and UX strategy for our team—ultimately raising $2.5M+ in a seed round. I also defined UX direction, color palettes, typography styles, and new components across mobile & web for cryptographic personal banking on our app.

Today, Daimo has now pivoted to Daimo Pay—an SDK for instant transactions from any coin, any chain, any wallet used by teams at Blockscout, Consensys, Ethereum Foundation, ZKP2P, Worldcoin, etc.

AI Tools
Brand Identity
Creative Direction
Design Systems
Illustration
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Web Design
Visual Design

Coinbase Growth


Largest U.S. based cryptocurrency exchange and currency platform with 100M+ users operating in 100+ countries and holding $400B+ in assets.

I spearheaded growth design initiatives on Coinbase One by creating new onboarding, retail, and core interfaces that reached ~200K+ active subscribers on our subscription-based plan for premium features and services. Coinbase One's revenue is part of Coinbase's larger Subscription & Services (S&S) revenue driven by Coinbase One, USDC stablecoin, blockchain rewards, and staking.

S&S revenue hit $747 million in Q3 2025, with Coinbase One adoption cited as a key growth driver alongside USDC, showing its increasing importance as a recurring revenue stream alongside volatile transaction fees. 

As a designer on the Coinbase One and Growth teams, I worked on new wallet payment experiences, shipped onboarding improvements, and launched external partnership benefits such as Messari Pro on the consumer and retail app. For member engagement, personalization, and platform value within the Coinbase One ecosystem, I defined blue-sky vision designs and shipped funnel experiments to drive new user adoption for our monthly subscription for projects such as "Annual Plan," "Pay with Wallet," and "Coinbase One Airdrops."

Content Design
Deck Design
Email Design
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Prototyping
UX Research
Visual Design
Web Design


Meta Creative X/Instagram


Global creative agency driving the vision for all Meta brands including Facebook, Instagram, Reality Labs, and WhatsApp with ~3B collective monthly active users.

I helped design the “End of Year Playback” experience on Instagram, shipping to 670M+ users and allowing them to reflect and reminisce on their favorite memories as an annual digital capsule. Our team moved the needle for our CAU (an engagement score) and fun ratings on Instagram, partnering with ten influential creators worldwide to increase virality of the new feature on a global scale.

I also worked on Meta’s Company Design System (CDS) and helped define and present guidelines for new components (images, buttons, banners, etc.) in cross-team reviews for our main Facebook app in collaboration with other creatives across Instagram, Messenger, and WhatsApp teams.

Deck Design
Interaction Design
Mobile Design
Motion Design
Product Design
Prototyping
Visual Design