Hi, I’m Michelle Chiu


Lead designer with 7+ years of experience at Coinbase, Meta Creative X, MongoDB, and high-growth startups such as Axiom, BuzzFeed, Cherry Pick, Daimo, Wish, etc. My work has impacted ~3B+ users globally and contributed to ~$50M+ in funding and revenue across B2B, consumer, crypto/web3, and fashion-tech.

Clients/Experience:
Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Frog Design, Instagram, Kodely, Megapot, Meta Creative X, MongoDB, Peanie, Pistachio, Prism, Rubi, Shibuya, Wish

Awards & Recognition:
Adobe Design Achievement Awards Recipient
Bestfolios Editor’s Pick Featured Site
Design Nation Conference Selected Attendee
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant
Kleiner Perkins Engineering Fellow
Medium Top Writer in Design (225K+ views)
Mercury Spheres Scholarship Recipient
Rarible Editorial Writer (front-page feature)
Unsplash Featured Photographer (3.5M+ views)

Other Highlights:
Bureau Betak Stand-In Model (2x)
EDGE NYFW Content Studio Manager
Emboldly NYC (Nonprofit) Events Manager
Four Seasons Styling Assistant
Girls Into VC Venture Fellow & Former Newsletter Editor
Interior NYFW Intern
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Marie Claire Arabia Photography Assistant
Mejuri Brand Ambassador
Slow Ventures Design & AI Dinner Invited Guest
Resumé
Twitter/X
Are.na
Instagram

Coinbase Growth


Largest U.S. based cryptocurrency exchange and currency platform with 100M+ users operating in 100+ countries and holding $400B+ in assets.

I spearheaded growth design initiatives on Coinbase One by creating new onboarding, retail, and core interfaces that reached ~200K+ active subscribers on our subscription-based plan for premium features and services.

I also worked on new wallet payment experiences, shipped onboarding improvements, and launched external partnership benefits such as Messari Pro on our consumer app. I also defined blue-sky visions for member engagement, personalization, and platform value within the Coinbase One ecosystem and shipped funnel experiments to drive new user adoption for our monthly subscription such as "Annual Plan," "Pay with Wallet," and "Coinbase One Airdrops."

Deck Design
Interaction Design
Product Design
Prototyping
Visual Design
Web Design