Hi, I’m Michelle Chiu


Senior product designer at PayPal, freelance design lead with 8 YoE, and beauty/fashion events creative strategist. Previously, I’ve designed at Coinbase, Meta Creative X, MongoDB, and partnered with brands such as Four Seasons, Marie Claire, and Mejuri. My work has reached ~3B+ users globally and contributed to ~$50M+ in funding and revenue.

Resumé | LinkedIn | X | Instagram | Are.na | Medium

Clients/Experience: Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Four Seasons, Frog Design, Gensmo, Instagram, Kleiner Perkins, Kodely, Marie Claire, Marie Claire Arabia, Megapot, Mejuri, Meta Creative X, MongoDB, PayPal, Peanie, Pistachio, Prism, Rarible, Rubi, Shibuya, Wish, Youvoya

Awards, Recognition, & Other Highlights:
Adobe Design Achievement Awards Recipient [Link]
Bestfolios Editor’s Pick Featured Site
Cartier x RedBoxMe Invited Community Member [Link]
Design Nation Conference Selected Attendee [Link]
EDGE NYFW Content Studio Manager [Link]
Emboldly (Nonprofit) NYC Events Lead [Link]
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Four Seasons Styling Assistant [Link]
Girls Into VC Fellow & Former Newsletter Editor [Link]
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant [Link]
Interior New York Fashion Week Intern [Link]
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Kleiner Perkins Engineering Fellow [Link]
Marie Claire Arabia Photography Assistant [Link]
Medium Top Writer in Design (225K+ views) [Link]
Mejuri Brand Ambassador (4 yrs) [Link]
Mercury Spheres Scholarship Recipient [Link]
Monday Girl Social Club Community Member [Link]
Rarible Ex-Editorial Writer (front-page feature [Link]
Slow Ventures Design & AI Dinner Invited Guest [Link]
TechCrunch Disrupt Scholarship Attendee [Link]
The Council Angel Investing Community Member [Link]
Unsplash Featured Photographer (5.8M+ views)
Wall of Portfolios Editor’s Pick Featured Website [Link]
Women’s Creatives Dinner Inaugural Guest [Link]

Coinbase Growth


Largest U.S. based cryptocurrency exchange and currency platform with 100M+ users operating in 100+ countries and holding $400B+ in assets.

I spearheaded growth design initiatives on Coinbase One by creating new onboarding, retail, and core interfaces that reached ~200K+ active subscribers on our subscription-based plan for premium features and services.

Coinbase One's revenue is part of Coinbase's larger Subscription & Services (S&S) revenue driven by Coinbase One, USDC stablecoin, blockchain rewards, and staking. 

Our Subscription & Services sector hit $747 million in revenue for Q3 2025, with Coinbase One adoption cited as a key growth driver alongside USDC, showing its increasing importance as a recurring revenue stream alongside volatile transaction fees. 

As a designer on the Coinbase One and Growth teams, I worked on new wallet payment experiences, shipped onboarding improvements, and launched external partnership benefits such as Messari Pro on the consumer and retail applications. 

For member engagement, personalization, and platform value within the Coinbase One ecosystem, I defined blue-sky vision designs and shipped funnel experiments to drive new user adoption for our monthly subscription for projects such as "Annual Plan," "Pay with Wallet," and "Coinbase One Airdrops."

Content Design
Deck Design
Email Design
Interaction Design
Marketing
Mobile Design
Motion Design
Product Design
Prototyping
UX Research
Visual Design
Web Design