Hi, I’m Michelle Chiu


Senior product designer at Thrivent, freelance design lead with 8 YoE, and events creative strategist! Previously, I’ve designed at PayPal, Coinbase, Meta Creative X, MongoDB, and partnered with brands such as Four Seasons, Marie Claire, and Mejuri. My work has reached ~3B+ users globally and contributed to ~$50M+ in funding and revenue.

Resumé | LinkedIn | X | Medium | Goodreads | Are.na

Clients/Experience: Authoritative, Alta, ARI, Axiom, Beam, BuzzFeed, Cherry Pick, Coinbase, Daimo, DoorDash, Easy Labs, Four Seasons, Frist.ai, Frog Design, Gensmo, Instagram, Kleiner Perkins, Kodely, Marie Claire, Marie Claire Arabia, Megapot, Mejuri, Meta Creative X, MongoDB, PayPal, Peanie, Pistachio, Prism, Rarible, Rubi, Shibuya, Wish, Youvoya

Awards, Recognition, & Other Highlights:
Adobe Design Achievement Awards Recipient [Link]
Bestfolios Editor’s Pick Featured Site
Brown University PM Org Selected Guest Speaker
Calyptus Newsletter Feature (15K+ reads) [Link]
Cartier x RedBoxMe Invited Member [Link]
Design Nation Conference Selected Attendee [Link]
EDGE NYFW Content Studio Manager [Link]
Emboldly Former NYC Events Lead [Link]
Facebook GH Scholarship Recipient (1 of 25 worldwide)
Future of NYC Design Selected Speaker [Link]
Four Seasons Styling Assistant [Link]
Girls Into VC Fellow & Former Newsletter Editor [Link]
Hexagon UX Mentorship Program Selected Participant
IDEO CoLab Makeathon Selected Participant [Link]
Kleiner Perkins Fellows Program Alumni Interviewer (2x)
Kleiner Perkins Engineering Fellow [Link]
Marie Claire Arabia Photography Assistant [Link]
Medium Top Writer in Design (225K+ reads) [Link]
Mejuri Brand Ambassador (5 yrs) [Link]
Mercury Spheres Scholarship Recipient [Link]
Monday Girl Social Club Community Member [Link]
New York Fashion Week x Interior Intern [Link]
Rarible Ex-Editorial Writer (front-page feature [Link]
Slow Ventures Design & AI Dinner Invited Guest [Link]
TechCrunch Disrupt Scholarship Attendee [Link]
The Council Angel Investing Community Member [Link]
Unsplash Featured Photographer (5.8M+ views)
Wall of Portfolios Editor’s Pick Featured Website [Link]
Women’s Creatives Dinner Inaugural Guest [Link]

Frist.ai


Frist.ai is building a reinforcement learning environment where AI agents can practice computer tasks until they reach mastery—from booking flights and running payroll to managing customer support. The team includes former founders and machine learning engineers who have collectively scaled companies from 0-to-IPO and beyond $1B in revenue, built billion-dollar GPU compute clusters, and shipped technology used by millions of people.
As the company was defining its identity, I partnered closely with the founder to establish an early visual direction for the brand. The goal was to translate a highly technical vision into a brand that felt intelligent and approachable while creating a foundation that could evolve alongside the company.

The platform transforms a single expert demonstration into a fully interactive, deterministic training environment that reproduces a software application’s UI and behavior pixel-for-pixel, enabling agents to learn through repeated practice.  Since its founding, the company has raised a multi-million-dollar seed round backed by leading investors across AI and fintech. 

My work focused on defining the foundational brand language, exploring logo concepts, and developing visual directions that communicated Frist.ai’s mission to researchers, engineers, customers, and investors.
AI Tools
Branding
Logo Design
Print Design