Awards & Achievements

1 of 6 female creatives selected in the San Francisco Bay Area.

Assisted shoot for brands including Chanel, Chloé, Miu Miu, Valentino, etc. for Sep '22 Arabia edition.

Helped with styling, dressing, and staging. Brand debut featured on Vogue and Moda Operandi.

Spotlighted prominent NFT projects among fashion and culture to 400K+ readers on the Rarible blog. Received quotes and commentary from VP of Marketing and Communications at Adidas, the Balenciaga team, and Dani Loftus.

One of top 50 most influential writers in design awarded for quality of pieces, frequency of writing, and loyalty of their readers.

Selected as an awardee in this worldwide competition (100+ countries) in the Digital Products and Experiences category that identifies the next generation of stand-out creative professionals.

Selected to participate in an invite-only mentorship program on the basis of a portfolio review and application (self-motivation, goals, and past experience).

Selected as one of 60 participants to fly to San Francisco to learn design thinking techniques and prototype creation process.

Awarded to students who demonstrate high academic performance for three or more consecutive semesters.

One of 80 attendees from 1000+ applicants. Had the opportunity to hear from leading creative executives from Google, Airbnb, TBWA, IBM, Adobe, etc. in intimate group settings throughout the day.

J.P. Morgan Chase Code for Good Hackathon 2nd Place, Facebook Grace Hopper Scholarship Recipient, Xerox Minority Scholarship, ABI Grace Hopper Scholarship, HackDuke Best Use of Versal API, NCWIT Award for Aspirations in Computing, ShePlusPlus Fellowship

Experience

Led product design direction, 0-1 branding, logo conceptualization, and design systems to raise $2.5M+ in a seed round from investors such as Vitalik Buterin (co-founder of Ethereum), Dan Romero (co-founder of Farcaster), and the Ethereum Foundation team. Defined UX direction, color palettes, typography styles, and new components across mobile & web for cryptographic personal banking.

Spearheaded landing page redesign and defined branding and design system components to help creators, studios, and distributors crowdfund films and shorts. Partnered with Manifold to sell 49k+ tokens and raise ~$800k+ for Bruce Lee’s animated series in <36 hours.

Launched new wallet payment features, onboarding improvements, and external partnership benefits within the Coinbase One ecosystem on the main consumer app. Spearheaded a week-long sprint to define blue-sky design visions for member engagement, personalization, and platform value. Shipped growth experiments to drive new user adoption, design system contributions, and brand positioning.

Partnered with producers, creative directors, art directors, engineers, and external agencies to define and launch Instagram’s End of Year experience to 670M+ users a feature that allowed people to reflect, customize, and curate their favorite Instagram stories. Defined and presented guidelines for new Company Design System components (images, buttons, banners, etc.) in cross team reviews.

Defined the identity access management and billing systems supporting MongoDB Cloud and Ops Manager for millions of active users. Designed new payment experiences to increase revenue growth by 30%, shipped improvements to reduce cost-related support tickets by 50%, and introduced new features to support 55k+ new user registrations per week. Spearheaded a interview series that spotlighted design team members on the marketing blog as a side initiative.

Worked as a design advisor for a financial client on an interdisciplinary team of other product designers, project managers, and brand strategists. Specified information architecture and user interfaces using participatory and iterative design techniques. Produced ecosystem diagrams, customer journey maps, wireframes, annotations, and prototypes.

Designed splash page, sign-up workflow, and the product recommendation experience for the launch of the Fulfillment By Wish program (FBW), leading to $34 mil+ in related GMV and 1.8 mil+ orders to- date. Produced illustrations, icons, and banners for merchant-facing features. Defined and built new components for the design system and platform in React as a hybrid engineer and designer.

Directed the addition of nutrition info and a new video-binging experience on Tasty platforms: led a design sprint, conducted research studies with users across the country, made data-driven stylistic decisions, and created interactive prototypes. Presented updates and provided feedback on other ongoing projects in critiques twice a week. Partnered with PMs and data scientists to formulate strategic roadmaps.

Selected as one of 57 Engineering Fellows from 2,500 applicants. Conceptualized DoorDash for Business UX as lead designer and implemented redesigns among our cross-platform application. Authored a 30-page design document explaining usability problems across the old user interface, objectives, and iterations of design solutions. Built user-facing web features in JavaScript, React.js, and Redux. Attended entrepreneurial talks and venture capital networking events with KPCB portfolio companies and leaders through participation in invite-only events.

Developed an iOS application focused on anomaly detection using data processing to streamline internal bug detection among mobile devices. Presented my project to VP of Wireless Technologies.

Designed user interface elements, developed screen mock-ups, and created wireframes for new, cross-platform features on “The Knowd” application using Sketch and Adobe Illustrator. Implemented front-end styling and back-end functionality from prototype designs utilizing Sass and React.js technologies on both web and mobile. Constructed a digital guide for newly onboarded users to navigate the application.

Designed and programmed new JavaScript features on accounts.microsoft.com, which yielded 25M+ daily views on the platform portal. Composed program management and engineering specifications highlighting goals, design guidelines, KPIs, flighting and telemetry decisions, and architectural overviews within the Universal Store teams.